Trend union winter 2012/2013
Shopping-
This has turned into a design experience in itself. The environment becomes furniture, the manequines each have roles, tags become finished pieces, shopping bags become more like handbags, the tape adds accent colours and the labels add graphical print.
Sanctuary-
A focus is put on less, and better design with emphasis on strong form and hidden detail. The minimal approach.
Fresh colours and an idea of local materials, even world brands are adapting the idea of connecting with the local environment. Textiles become close to the earth, from the earth. For example undyed, natural cotton and linen for a natural hue.
Streaming-
Consumer co-creation is appealing and futuristic /high tech materials are being used more readily. We will see and introduction of futuristic styles and lightweight materials.
Monomind-
Man and woman dress the same with the allure of the architectural shirt. We will see a strong revival of the shirt, bowtie and cufflinks.
On-line-
Retail as an app. Shopping in the consumer’s own time and on their own terms will increase.
The online shop is of lines and architecture. Package equals linear beauty.
Sharper tailoring means edgier detail and decisive contrasts. Patterns are stark and linear reflecting the Bauhaus manner.
Fabrics should be noble and luxury.
Army and navy-
Industrial, masculine, functional. A serial form of design is seen with a repetitive style and essence of essential within clothes.
General store-
Functional products with essential needs.
The general store is a place of warmth. It has a cosy, authentic feel. Checks and patterns being a key trend.
Vagabond-
Economic pain=chance to be an outsider to extreme consumption that is big in society today.
Recycling and sustainability is key.
The economic uncertainty gives us a chance to be an outsider to extreme consumption which is big in society today.
Boyfriend-
Tailoring makes a comeback.
Dress together as boy and girl
Tintin-
Mackintosh raincoats, checkerboard check, diamond shapes.
DIY-
Retail environment=creative tools and textiles-one of a kind- links to recycling waste.
Embrace crochet=embellished lux.
Caravan-
Foksy colours,
Scarves-
Scarves are now an object of function, a source of unlimited income for luxury brands. “A square of textile that is able to sustain a brand’
Bloom-
Now to become a brand.
Nostalgic dresses and cardigans.
Theatre-
World as a stage and humans are the actors. Drama of everyday life.
Colours are full bodied and dramatic.
Moving Image-
Films/patterns as diologue.
Noir-
Japanese dress
Dominating fashion.
Bordello
Marriage
Credits: Lidewij Edelkoort.
Spring summer 2012
Earth