Today I attended my first event hosted by the trend boutique.
The day involved a 4hour lecture from LSN global entitled 'The wisdom age'. The reason for its name?.....well, we live in an age that is overloaded with information and technology, often we feel overloaded with information form magazines to blogs, to the internet. But its how we analys that information. Analyised correctly can give us a wealth of wisdom and facts.
Analysing data is key to big companies such as tesco. Data is only useful once they have learnt what it means.
Key quotes/books to look up:
- Nicholas Taleb. Author. The black swan - Basically looked at how we develop and learn from our mistakes. The walkman to the ipod
- Nichola Carr. Author.. The shallows:what the intent is doing to our brains. " ...now i zip along the surface like a guy on a jet ski"
- Joseph Stiglitz. Nobel Laureate economist. ".....its about the size of the pie, not the pieces" Discussing social equality.
- Nichola Carr. Wall street journal. Discussed the danger possessed by privacy. This could be a barrier. Is he right? TOday we are not private at all, we have twitter and facebook to show what we are thinking rather than a locked diary. Is this not simply more dangerous?
We were shown a film called Ten/Ten which is about the trends predicted from the past 10 years, whether they were right and what happened in reality. You can find the same video here......click.
The main ten areas that were discussed were:
- The power of 1 (Autumn 2000). Brands reach out to consumers. Key words: Customerisation, Consumers, personalisation, simplify, bespoke. The consumer quest for individuality during economic uncertainty, consumers favour brands that stand for authenticity. Future: Consumers understand branding values. DIY Culture.
- Consumanism (Autumn 2004) Need for values that are responsible and ethical. Forcasted: Citizen brands. Future: Social Pathways
- Nu- Austerity (Autumn 2005) Make do and mend culture, making consumers realise their products. 'Fewer and better approach' Future: Inconspicuous consumption will become a positive value.
- Womenomics.(Spring 2008) Key words: Emotional, evolutionary. Rise of affluent young women. Female run business: power houses. Importance in technology.
- Nu Luxury (Spring 2004) Multifaced, artistic culture. Key word: Bespoke, move towards the realm of inconspicuous consumption.
- Masstige- Mass market and prestige, designer quality, conceptual.
- Homentertainment. (2008) Staying in is the new going out. Key words: Cocooning, intamacy. Brands have to consider the manner they arrive at the home.
- Blesiure (Autumn 2008) Blurring of business and leisure. Always on the go.
- The fifth scenario (Spring 2009) Every business needs to change with time.
- Contiuality Culture (Autumn 2009) Social network and suffocation.
The personal information economy
Trend drivers
-share it all culture
-Worth of the web
-Self worth trading
-Quantified self motivation
-Personal reputation management.
Beyond Retail
-Unique customer experience.
-Brands need to think about friends, fans, ambassadors
- Retail theater.
-Synthetic selling
- Social selling
The 'just not generation' and what they want- business/brands should aim at these people. With little money they want to invest in products not join the throw away society.
-Polarised brands.
-Co-selling
-RIP culture (repair it yourself)
This is a brief overview of my notes....as you can imagine, there was loads!